Privacy Policy

Last updated: 3 June 2026

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1. Introduction

Luxury Wedding Directory ("LWD", "we", "us", "our") is a curated directory of luxury wedding venues, wedding creatives, and related travel and editorial content. The platform is operated and published by 5 Star Weddings Ltd, an independent luxury wedding and travel media company.

This Privacy Policy explains how we collect, use, share, and protect personal information when you visit luxuryweddingdirectory.com, submit an enquiry or application, create an account, or otherwise interact with our services. It also explains your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

We collect the following categories of information:

• Contact details. Name, email address, telephone number, and business name where relevant.
• Application details. Information submitted when a venue or wedding creative applies for inclusion, including business details, website, social profiles, and supporting messages.
• Account information. Details you provide when registering an account, including login credentials and preferences.
• Enquiry information. Details you provide when contacting a listing or our team, including your message, wedding details, and any preferences you choose to share.
• Analytics and device information. Technical information such as IP address, browser type, device type, pages viewed, referring pages, and interaction data collected through cookies and similar technologies.

3. How We Use Information

We use personal information to:

• Respond to enquiries and connect couples with venues and creatives.
• Process applications for inclusion and manage memberships.
• Operate, maintain, and secure the platform.
• Improve our services, content, and discovery experience.
• Detect, prevent, and address security issues and fraud.
• Send marketing communications where you have given permission or where we are otherwise permitted to do so.

4. Legal Basis for Processing (UK GDPR)

We only process personal information where we have a lawful basis to do so. Depending on the activity, we rely on one or more of the following:

• Consent. Where you have given clear consent, for example to receive marketing communications. You may withdraw consent at any time.
• Contractual necessity. Where processing is necessary to provide a service you have requested, such as managing an application or membership.
• Legitimate interests. Where processing is necessary for our legitimate interests, such as operating and improving the platform, responding to enquiries, and preventing fraud, provided these interests are not overridden by your rights.
• Legal obligations. Where processing is necessary to comply with a legal or regulatory obligation.

5. Marketing Communications

Where you have opted in, or where permitted by law, we may send you updates, editorial content, and offers. You can opt out at any time by using the unsubscribe link in any marketing email, by adjusting your account preferences, or by contacting us. Opting out of marketing does not affect service related communications, such as responses to your enquiries or important account notices.

6. AI Powered Services

Luxury Wedding Directory may provide AI powered search, recommendation, discovery, concierge, and content assistance features. Information submitted through these services may be processed to provide recommendations, improve user experience, and maintain service quality.

Where these features rely on third party technology providers, information may be processed by those providers under appropriate safeguards. We do not use the content of your enquiries to make automated decisions that produce legal or similarly significant effects without a lawful basis.

7. Cookies

We use cookies and similar technologies to operate the platform, remember your preferences, and understand how the service is used. For full details of the cookies we use and how to manage them, please see our Cookie Policy.

8. Sharing Information

We share personal information only where necessary, with the following categories of recipients:

• Hosting and infrastructure providers.
• Analytics providers.
• Email and communications providers.
• Customer relationship management (CRM) providers.
• Technology and AI service providers that support platform features.

We require these providers to protect personal information and to use it only for the purposes for which it is shared.

We do not sell personal information.

9. International Transfers

Some of our service providers are located outside the United Kingdom, including providers of hosting, email, content delivery, and AI services. Where personal information is transferred outside the UK, we put in place appropriate safeguards, such as adequacy decisions or standard contractual clauses, to ensure your information remains protected to UK standards.

10. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. When information is no longer required, we securely delete or anonymise it.

11. Your Rights

Subject to applicable law, you have the right to:

• Access the personal information we hold about you.
• Correction of inaccurate or incomplete information.
• Erasure of your personal information in certain circumstances.
• Restriction of processing in certain circumstances.
• Objection to processing based on legitimate interests or for direct marketing.
• Portability of information you have provided to us, in a structured, commonly used format.
• Withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection, at ico.org.uk.

12. Security

We maintain reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, or alteration. No method of transmission or storage is completely secure, and we cannot guarantee absolute security, but we work to protect your information and to respond appropriately to any incident.

13. Children's Privacy

The platform is intended for users aged 16 and over. It is not directed at children, and we do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to remove it.

14. Third Party Websites

Our platform may contain links to third party websites, including venues, creatives, and partners. We are not responsible for the privacy practices or content of those websites. Any information you provide to a third party is governed by that party's own privacy policy.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the date at the top of this page and, where appropriate, provide additional notice.

16. Contact Us

If you have questions about this Privacy Policy or how we handle your personal information, please contact us.